I own and run R27.CREATIVELAB - I doodle and love noodle…
R27.CREATIVELAB is a creative studio specialising in high quality design for print and online media. Stay connected with my thoughts, work in progress and most importantly creative projects and comments from my peers which grabbed my attention.
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Letterpress Printing a Poster with Mike Burton. Shot and edited by Joshua Gerken. Music by The Celebrity Pilots. Commissioned by Joseph Hughes and the KSU Campaign for Change.
Letterpress printing from raised metal type was the primary means of mass communication for over 500 years. While no longer an economically significant segment of the printing market, letterpress continues to live on for specialized commercial applications and, perhaps more importantly, as the heart and soul of a wonderful avocational world known as the private press movement.
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Caryn Gutterman designed this business card for photographer Scott Regan. We are suckers for letterpress printing the unique, custom and out of the ordinary. And these business cards are no ordinary cards. If Scott Regan hands you a business card, you will KNOW he’s handed you a business card. The thick stock is 60pt blotter stock. It is a little more textured on one side than the other. The texture of this stock is deep – reminds us of the finish on an egg carton, kind of raw and porous in appearance. It takes some work to print a solid letterpress, even more work on this stock. It’s not a fine surface like cotton sheets, but it’s soft and takes a nice impression which makes it attractive for letterpress. The paper just drinks up the ink and leaves paper fuzz everywhere – guess that’s why it’s a blotter stock. But the result is really beautiful. There is an uneven nature to the way the ink lays on the heavy formation of the paper. We printed the gray ink first, then the tightly registered yellow logo. The card was trimmed and painted in a PMS match yellow. We like the simple modern design combined with the raw material – people will hang onto this card for sure.
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