r27’s posterous

 
Tags


Filed under

Brand

 
November 26, 2009

An interview with Tom Geismar | Logo Design Love
via logodesignlove.com

When I think of brand identity designers there are a few names that immediately spring to mind. Names such as Paul Rand, Stefan Kanchev, Lance Wyman, Steff Geissbuhler, and Tom Geismar.

Having created iconic logos for Mobil Oil, New York University, Chase Bank, National Geographic, and many more, Tom Geismar is one of the most highly-acclaimed designers in the profession. He graciously agreed to answer your questions here on Logo Design Love.

To Tom, to Chermayeff & Geismar’s communications director Chris, and to you, thanks very much. Here’s the interview.

Read more at source: http://www.logodesignlove.com/tom-geismar-interview

Loading mentions Retweet
Filed under  //   Brand   Identity   Interview   logos  

Comments [0]

November 13, 2009

How do you build a chocolate brand?

via vimeo.com

Loading mentions Retweet
Filed under  //   Brand   Identity   Packaging  

Comments [0]

November 10, 2009

Guinness - Bring it to life

via r27creativelab.blogspot.com

This new Guinness ad from AMV BBDO London introduces a new tag line for the brand- Bring It To Life. Director Johnny Green shot the spot in multiple locations around the world. It depicts a group of strapping men physically bringing life - grass, coral, water - to barren places. Its the end departure of the Guinness tag line, Good Things Come to Those Who Wait, which has been in use for the past decade.

Loading mentions Retweet
Filed under  //   Advertising   Brand  

Comments [0]

September 4, 2008

Marc Ecko - Step inside the office

Designer Marc Ecko and New York firm WDDG have teamed up to launch a new consumer site highlighting the Ecko brand’s culture, heritage and various apparel/lifestyle lines from UNLTD to Zoo York.

http://www.marcecko.com/

Loading mentions Retweet
Filed under  //   Brand   Photography  

Comments [0]