I own and run R27.CREATIVELAB - I doodle and love noodle…
R27.CREATIVELAB is a creative studio specialising in high quality design for print and online media. Stay connected with my thoughts, work in progress and most importantly creative projects and comments from my peers which grabbed my attention.
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Film for NZ Book Council. Print may be dead, but paper is alive in this lovely stop-motion animation for the New Zealand Book Council which runs readings and festivals throughout the NZ. The organisation has worked with Colenso BBDO and Andersen M Studio to produce a 2 minute promotion based on Maurice Gee’s 1993 novel, “Going West”.
Thanks to Chris Rossi ( http://twitter.com/modbird ) for the heads up...
London publishing house Weidenfeld & Nicolson (W&N) celebrated its 60th anniversary by issuing a specially designed, limited edition run of nine of its best-known titles, including Lolita, The Color Purple, The World According to Garp, and The Reader. To create the covers, W&N bypassed all the best known book designers and turned to of all places an advertising agency – Fallon.
Although not a typical assignment, Fallon embraced the task with enthusiasm. Mark Elwood, creative director of Fallon Design and partner at the agency, says that Fallon saw it as “a great opportunity to showcase the department’s passion for craft and design above and beyond traditional advertising briefs.” Fallon’s entire design department and all of its art directors were put to work on the job. Ultimately they presented 30-40 cover ideas, and W&N chose the concept by senior designer Mo
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They say don't judge a book by its cover.... I say why the hell not! Below the simplicity of treatment is perfect and makes the books very 'pickable' (is that a real word?)
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