I own and run R27.CREATIVELAB - I doodle and love noodle…
R27.CREATIVELAB is a creative studio specialising in high quality design for print and online media. Stay connected with my thoughts, work in progress and most importantly creative projects and comments from my peers which grabbed my attention.
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Stella Artois today launched a series of online films set in a fictional 1960s variety show, one of which features Florence and the Machine.
Toshiba along with Grey London take a chair into space to film a commercial that's, well, out of this world.
MORE AT LINK ABOVE including the making...
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This new Guinness ad from AMV BBDO London introduces a new tag line for the brand- Bring It To Life. Director Johnny Green shot the spot in multiple locations around the world. It depicts a group of strapping men physically bringing life - grass, coral, water - to barren places. Its the end departure of the Guinness tag line, Good Things Come to Those Who Wait, which has been in use for the past decade.
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Can't read this ad? Don't worry you pretty little head about it, you're not the target audience.
Pereira O'Dell and the University of Phoenix target recruits with this great print campaign composed entirely in morse code. The ads can be seen in various military publications/websites. It directs you to a microsite that features the decoded versions and also allows visitors to send their own morse code messages to friends.
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"Superb."
– Chicago Sun-Times
"A deeply fascinating movie...you'll probably never be able to look at commercials and ads the same way again."
– ComingSoon.net
"Like a good ad, Art & Copy bounds along and never bores. That's a big credit to Pray's savvy compilation and of editor Philip Owens' crisp cuts."
– Hollywood Reporter
"The joy that these creative types experience when their work is successful and the seriousness with which they approach their craft comes shining through. Along the way, viewers get caught up in their exuberance."
– NY1-TV
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An animated feast from Passion Pictures' Pete Candeland and Ogilvy Buenos Aires.
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Source: http://blog.parachutefonts.com/?p=1149 This is a set of brilliant print ads for STIHL machinery, directed mostly to an upscale market. Typography is used creatively to emphasize the entire concept and underline the product. The eye of the reader successfully stays with the product through the use of typographic sections and open white space. The first ad highlights a grass trimmer which is used to give the page a professional -looking finish. In the second ad a blower blows away the bad news from the newspaper while a chainsaw alters the landscape of the entire page in the third ad. Advertising Agency: Winsper, Boston, USA
Creative Director: Steve Bautista
Art Directors: Brian Fandetti, Mitch Lunsford
Copywriters: Steve Bautista, Chris Lee
Photographer: Ed James
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Stella Artois have gone retro with this ad campaign (Aug 2009) focusing on recycling. Simple, focused and great use of the "less is more" when creating a very apt layout.
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Cliff Freeman & Partners created this wildposting and college distrubuted poster for YouthAIDS to create awareness among college students that AIDS is still out there and it still kills.
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